Zuna
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Promoter Field Guide
📋 Daily Routine 🎯 Task Checklist 🗣️ Pitch Script ❓ Objection Handling 📝 Lead Form Guide
Lucknow Pilot · Pre-Launch 30 Days

Contents

  1. Your Role as a Promoter
  2. Daily Routine — Step by Step
  3. Pre-Gate Checklist (Before You Leave Home)
  4. Daily Targets
  5. The 60-Second Pitch Script
  6. How to Qualify a Lead
  7. Filling the Lead Form — Field by Field
  8. Handling Objections
  9. What NOT to Do / Promise
  10. When to Escalate
🙋

1. Your Role as a Promoter

What you are doing

You are Zuna's first impression. Your job is to find IT professionals at office gates, explain the app in 60 seconds, and fill a lead form for anyone who is interested. You don't need to get them to download the app — just capture their details so the team can follow up and match them.

What success looks like
  • 10 qualified leads per day (5–7 morning + 5–7 evening)
  • Lead form filled completely and accurately
  • Person understands what Zuna is and has said "yes I'm interested"
  • Daily report submitted to your coordinator by 9 PM
💡
Remember this always Your job ends when you hit "Submit" on the form. Matching, onboarding, and converting is the team's job. You just need to find and capture interested IT professionals.
📅

2. Daily Routine — Step by Step

7:00
AM
Wake up & check coordinator message
Read any updates from your Field Coordinator. Check if your corridor assignment has changed. Confirm your morning slot location.
7:30
AM
Prepare before leaving home
Run through the pre-gate checklist (Section 3). Phone charged? Flyers/QR codes? Promoter portal login working? Pitch rehearsed?
8:00
AM
🟢 Morning Gate — Arrive at your corridor
Be at the office gate by 8:00 AM sharp — this is when IT professionals arrive. Stand near the main entry. Be approachable, confident, and friendly. Target: 15–20 conversations, 5–7 form fills by 10 AM.
10:00
AM
Morning debrief with coordinator
Send a quick WhatsApp update: how many conversations, how many leads submitted, any questions or issues. Format: "Morning done. [X] conversations, [Y] leads. [Any issue or none]."
12:00
PM
Review & digital outreach (optional)
Check if any leads came in from your QR code or referrals. If your coordinator asks: do LinkedIn or WhatsApp group outreach — use only the approved message template, and stay corridor-specific.
5:00
PM
🟢 Evening Gate — Same corridor, exit side
Be at the gate by 5:00 PM for the evening exit rush. People leaving after 6–7 hours at work are often more open to conversation. Target: 15–20 conversations, 5–7 form fills by 7 PM.
7:00
PM
Evening debrief
Send evening update to coordinator. Same format as morning.
9:00
PM
🔴 Submit daily report (mandatory)
Log into the Promoter Portal → Dashboard. Your coordinator will see today's count there. Also send the text report to the team WhatsApp group:

📊 [Your Name] — Day [X]
Morning leads: [N] | Evening leads: [N] | Total today: [N]
Cumulative total: [N]
Blockers: [describe or "none"]
Win: [one line]
✅

3. Pre-Gate Checklist (Before You Leave Home)

Tap each item to mark it done. This resets when you reload the page.

🎯

4. Daily Targets

10
Qualified leads per day
2
Gate slots per day (AM + PM)
5–7
Form fills per slot
35%
Conversation → Lead conversion
Cumulative milestones
Day Target (all promoters) What happens
Day -20 10 leads Outreach begins
Day -15 50 leads Demand analysis — corridor check
Day -11 100 leads Pipeline complete, filtering begins
Day 0 App launches Promoters support registration at gates
⚠️
Corridor rule — strictly enforced Do NOT capture leads from people whose home or office is outside the 3 priority corridors. A lead outside the corridor cannot be matched and wastes everyone's time. When in doubt — ask "Which area do you live in?" before filling the form.
🗣️

5. The 60-Second Pitch Script

📌
Read this out loud 3 times before your first gate The more you say it, the more natural it sounds. You should be able to deliver this without looking at your phone.
Opening (10 seconds)

"Hi, do you work nearby? I'm from Zuna — we're launching a carpooling app for IT professionals in Lucknow. It matches you with colleagues on the same route so you share the commute and the cost."

Hook — tailor to them (20 seconds)

If they have a car:
"If you drive to work, you publish your route once and earn back your fuel costs from people riding with you — colleagues from the IT community, not random strangers."

If they don't have a car:
"If you don't drive, you get a reliable daily ride with verified IT professionals on your route. Same people every day — it's like a trusted carpool group, not a random cab."

CTA (10 seconds)

"It takes 2 minutes to register interest. You'll get early access before we open to everyone. Can I show you quickly?" [open the lead form on your phone]

Quick openers for different situations
Situation What to say
Person rushing past "Quick question — do you commute here daily?" If yes: "Take this QR, there's a carpooling app for IT folk in Lucknow just launched."
Person waiting (bike, parking) "Do you have 2 minutes? I'm from Zuna — we're helping IT professionals split commute costs..."
Group of colleagues Address one person, let curiosity pull in others. Don't try to pitch to all at once.
Person who says they heard of Zuna "Oh great! Then you know the idea — want to register now while I'm here? Takes 2 minutes."
🔍

6. How to Qualify a Lead

Before spending time on the full form, quickly check these 3 questions:

✅ Qualify if ALL of these are true
  • Works in IT sector (software, QA, PM, designer, data, DevOps)
  • Commutes to office at least 4 days per week
  • Lives OR works within the 3 priority corridors
  • Willing to share ride with other verified IT professionals
  • Willing to give their phone number
❌ Do NOT fill the form if any of these are true
  • Works from home more than 3 days a week
  • Their route is completely outside all 3 corridors
  • Refuses to share phone number
  • Not in IT sector at all (e.g. banker, shop owner, student)
3 quick qualifying questions to ask naturally
Q1
"Do you work in IT — like software, QA, product?"
Gets to sector fast. If they say "not really" — politely say "this app is mainly for IT professionals, might not be the best fit for now" and move on.
Q2
"How many days a week do you come to office?"
If less than 4 — they likely won't benefit from a recurring carpool. Still capture if they're 3 days and keen, but note it.
Q3
"Which area do you live in?"
Match against your 3 corridors. If their area doesn't fit any corridor — don't waste their time or yours.
📝

7. Filling the Lead Form — Field by Field

✅
Fill it on YOUR phone while they watch / dictate to you Don't hand your phone to the person — read the form together. This keeps the interaction going and avoids people walking away once they have your phone.
1
Full Name
Ask for their full name as it appears professionally. Don't abbreviate. If they say "just call me Ravi" — ask for their surname too.
2
WhatsApp Phone Number
10-digit mobile. Must be WhatsApp active — team will send app link here. If they give a landline, ask for their personal mobile.
3
Home Area / Locality
Specific area name — e.g. "Gomti Nagar Extension", "Indira Nagar Sector 12". Not just "Lucknow". This determines if matching is possible.
4
Office Location
The IT park / building name. E.g. "Vibhuti Khand, IT Zone" or "Lucknow Tech Campus". If they work from home sometimes, ask for the office they go to on office days.
5
Do they own a vehicle?
Yes → potential Host. A Host publishes their route and others join. Flag this — Hosts are our most valuable leads.
No → Buddy who joins rides.
6
Commute days per week
Slide to the number they said (1–6). 4–5 is ideal. 3 is okay. Below 3 is borderline — note it.
7
Typical arrival time at office
Ask: "What time do you usually reach office?" Pick closest 15-minute slot. Morning arrivals around 9–10 AM are most common.
8
Interested as
Host — has a car, wants to offer rides and share fuel cost.
Buddy — wants to join someone else's ride.
Both — has a car but also open to being a Buddy sometimes. Select Both if unsure.
9
How did they hear about Zuna?
Gate Visit / QR Code / WhatsApp / LinkedIn / Colleague. Pick the most accurate. This helps us understand what's working.
10
Slot (auto-filled)
Should auto-detect Morning or Evening based on time. Verify it's correct before submitting.
11
Corridor (auto-filled from your profile)
Should match your assigned corridor. If you're in a different corridor today (coordinator approved) — update it manually.
12
Notes (optional)
Add anything important: "Has car, very interested, said colleague also wants to join", "Works 3 days but keen", "Referred by Ankit Sharma". This note goes directly to the matching team.
⚠️
Double-check phone number before submitting This is the only way we contact them. Read it back to them: "So your WhatsApp number is 98765-43210, correct?" A wrong number = a lost lead.
❓

8. Handling Objections

Memorise these 5 responses. You will hear them every single day.

💬 "I have my own car — why would I need this?"
You'd be a Host. You publish your route once — same route you already drive. 2–3 colleagues join you and share your fuel cost. You don't change anything about your schedule. You just earn back what you spend on petrol.
💬 "Is it safe? I don't know these people."
Everyone on Zuna is verified with their real phone number and profile photo. You can see their company and photo before accepting them into your car. These are your colleagues in the IT community — not random strangers from the public. There's also a real-time map and a concern system for safety.
💬 "My timings keep changing — I can't commit."
You control the schedule completely. If you're not going one day — just don't start the ride. Buddies get notified instantly. You can also pause your schedule anytime. There's no obligation or penalty for irregular days.
💬 "I'll check it out later." / "Send me the link."
Totally fine — here's the QR code. But registering interest takes only 2 minutes right now and you get early access before we open to everyone. We have limited matched spots in [their area] — people who register first get matched first.
💬 "Is this free? Does Zuna take money?"
The app is completely free to download and use. The only cost is fuel sharing — the Buddy pays the Host directly for their share of petrol. Zuna doesn't take any cut from rides. There's a free trial period so you can try it with zero cost.
When to let go

If someone has heard the pitch and said no twice — give them the QR code and move on. Don't spend more than 90 seconds on anyone who is clearly not interested. There are 20 more people arriving every 5 minutes. Respect people's time.

🚫

9. What NOT to Do or Promise

🚫
Never promise these — they will create problems for the team
🆘

10. When to Escalate Immediately

🔴 App login not working / Can't submit forms
Call coordinator immediately. If they can't fix in 10 min, shift to giving QR codes only and fill forms later from memory/voice note.
🔴 Gate security asks you to leave
Don't argue. Leave politely. Call coordinator. They may have contacts or can suggest a nearby public area (parking exit, bus stop, coffee shop nearby).
🟡 Person is very interested but has a complex question you can't answer
Capture the lead and add in Notes: "Has specific question about [X] — needs follow-up call." The team will call them directly.
🟡 You're consistently below 3 leads per slot
Tell your coordinator before 10 AM / 7 PM. Don't wait for end-of-day to flag this. The corridor position may need to change.
🟢 Someone wants to join but also wants to refer 2 friends
Fill their form first, then collect their friends' details separately. In Notes: "Referred by [their name]".
Support contact

WhatsApp your coordinator first. For app/tech issues: zuna.official.team@gmail.com